A lot has changed in recent years in terms of consumers who no longer rely on word of mouth but search engines to find anything and everything from restaurant recommendations to B2B software providers. Let us find out why SEO is so important for your website.
No matter what your business or product is, your consumers or target audience will be searching for services/businesses like yours on search engines like Google. Yes, that’s right.
If you want more visitors to your website, then the answer is search engine optimization. Have heard about SEO multiple times, right? But why is it important?
Keep reading this space to know more about why SEO is important for your website so that you can increase your online visibility.
What is SEO – An Introduction
Search engine optimization, or SEO, is basically a strategy that will improve your website’s ranking in search engine results. This can be done through various methods such as identifying and using those keywords/phrases which your target audience is most likely to use when searching for products or services like yours. Incorporating these keywords will then help you in ranking your website well in these searches.
But to fully understand the importance of SEO, let’s talk about some of the major reasons why you should optimize your website.
SEO will help in building your brand
Branding may be considered as a traditional marketing strategy, while SEO would fall under the digital marketing category, both of them have to follow the same mechanism or steps.
If you are looking to build your brand, then you have to see what product/services you are providing and what others think about it. Similarly, for a website, the steps in optimizing are quite similar. The content on your website should be in line with your consumer’s needs and you have to find ways to interconnect that. Keep your branding in mind, when you develop your SEO strategy and accordingly select keywords and contents, images. Only then you will be able to reflect your ideal branding which will establish a relationship with the target audience.
An optimized website earns more traffic
The primary goal of optimizing the website is to improve your website’s rankings in search results but beyond that, it will help in getting more traffic to your website. And then converting this traffic into prospective customers and leads.
So in order to bring more traffic to your website, SEO is the best possible way to achieve that and that is the reason why SEO is important for your website.
SEO doesn’t require you to pay extra for advertising
If you have a well-planned SEO strategy, then you don’t need to pay extra for online advertising. If we talk about traditional ad campaigns, then a location has to be decided first where the brand will appear. It can be either a TV channel or newspaper or some magazine. And accordingly, you had to pay for the space which would depend on the length of time or how many days you want, all editions or one issue. Once your ad stops appearing, there is hardly any business slowly.
If you search a particular product or service, then the top listings might have PPC or pay-per-click advertising which is an ongoing cost. For all those who are not familiar with PPC, the advertisers pay only when a user clicks an ad and then visits the website. It does give you an edge over traditional methods but once you stop your campaign, there will be a steep decline in the visitors. Basically in PPC, every visitor will involve some cost.
So the best method to get more visitors would be to get your website ranked through organic results. Yes, this also needs a significant amount of time and money into creating content which ranks but they appear on page 1 because of the value it provides to users. Only then Google algorithm will pick your website.
This means you can earn traffic without spending extra money on ads.
It helps your prospective customers find your site
SEO can help in putting your business/brand in front of your target audience as they have been actively searching for information. Since it is very common for consumers to use search engines to find more information and reviews about products or services, SEO will definitely help you in this.
According to a survey, over 60 percent of consumers look for new products, services or business on search engines while more than 40 percent use them when they have made the decision and are ready to buy.
SEO boosts your credibility and authority
With the advent of the internet, the sales process has undergone a lot of changes and has completely changed the way businesses operate. This is primarily because the consumers nowadays have access to an abundance of information and options before them to make a wise decision.
Well with SEO optimization, we all have become part of this learning process. SEO efforts should be combined with content marketing to get amazing results. Because with the creation of valuable content, you will be able to build trust and confidence of the prospective customers in the very beginning itself. As they say, the foundation has to be strong for any relationship to sustain over the years. This will help you in staying ahead of your competitors as well because, with SEO optimization, you will not only improve your site rankings but will also move far ahead of others.
SEO improves user experience
The ultimate goal of Google is to give the best possible search results to its users. Hence, its algorithm works in such a way that they direct consumers to websites which not only provide valuable information but also gives them a great user experience.
This is one big reason why technical factors such as usability, website loading speed, and mobile-friendly interface, all these things play an important role in boosting the rankings in today’s time.
Yes, it does mean that for optimizing your website, you need professional help. But it also means that you need to constantly improve the user experience your website offers for your consumers. The user experience you give will definitely have an impact on lead conversions, and in turn, your sales and revenue will just scale up in the long run.
SEO lets you measure every aspect of your results
The biggest advantage with SEO is that you can ascertain every aspect of your results
And don’t have to rely on assumptions or correlations, unlike traditional methods. You can easily see what results you are getting from your SEO practices. If it’s not working, then change it accordingly after analyzing what’s clearly not working.
For this, you can use tools like Google Analytics to monitor your website traffic, lead conversions, and referral sources which will give you new insights. This will give you an accurate representation of what’s working and what’s not. Also, based on these insights you can allocate your marketing budget on strategies that will benefit you in the long run.
This is the reason why SEO is important for your website.