No longer businesses rely on advertising about their brands in newspaper or magazines. They have moved to online ad campaigns and why shouldn’t they after all?
Digital Ad campaigns build awareness of your brand inturn increasing your sales/ revenue in such a way that long lasts much longer than a print ad would.
Online ad campaigns are highly powerful because online activity is so measurable. The more data and metrics you can collect about the ways that people interact with your ads, the easier it is to optimize those ads to get better results for lower costs.
Google AdWords campaigns
Through Google AdWords, businesses can place sponsored ads which feature them prominently in search engine results along with GMail, Youtube, Google Display Network and other placements.
Google search ads can be very specific as search terms show their intent. You can tell what a person wishes to buy just by the words they use to search on Google. This in turn helps in creating ad campaigns that will meet their actual needs. AdWords are a reward for making highly relevant ads with better ad rankings and lower costs.
Facebook ad campaigns
With over 2 billion monthly active users, Facebook is the most popular social network in the world now. This means putting an ad on this medium will cater to a truly gigantic potential audience for your campaign. Through Facebook, it is possible to target specific groups for your ad campaigns based on people’s demographic, age, income level, interests, job title, political party, hobbies and much more.
In comparison to other forms of advertising, Facebook ad campaigns can also be highly cost-effective.